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Document type:
Konferenzbeitrag
Author(s):
Ronny Reinhardt
Non-TUM Co-author(s):
ja
Cooperation:
national
Title:
The Limits of Mass Customization: Why highly Involved and Loyal Users are Less Likely to Purchase Self-Designed Products
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
24th Innovation and Product Development Management Conference (IPDMC)
Congress (additional information):
Reykjavik
Year:
2017
Month:
Jun
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Nein
BibTeX
Occurrences:
mediaTUM Gesamtbestand
Projekte
SFB 768 / Zyklenmanagement von Innovationsprozessen
Publikationen
mediaTUM Gesamtbestand
Einrichtungen
Schools
TUM School of Management
Departments
Innovation and Entrepreneurship
Dr. Theo Schöller - Stiftungslehrstuhl für Technologie- und Innovationsmanagemet (Prof. Henkel, Prof. Gäßler)
Conferences
mediaTUM Gesamtbestand
Hochschulbibliographie
2017
Fakultäten
Wirtschaftswissenschaften
Dr. Theo Schöller - Stiftungslehrstuhl für Technologie- und Innovationsmanagement (Prof. Henkel)