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Title:
Marketing Research Using Multimedia Technologies
Document type:
Buchbeitrag
Author(s):
Meißner, Martin; Scholz, Sören W.; Wagner, Ralf
Non-TUM Co-author(s):
ja
Cooperation:
national
Book title:
Encyclopedia of Multimedia Technology and Networking, Second Edition
Intellectual Contribution:
Discipline-based Research
Publisher:
IGI Global
Year:
2009
Pages:
880-886
DOI:
doi:10.4018/978-1-60566-014-1.ch120
Key publication:
Nein
Peer reviewed:
ja
Commissioned:
not commissioned
Category:
research
Technology:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
BibTeX
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mediaTUM Gesamtbestand
Einrichtungen
Schools
TUM School of Management
Departments
Marketing, Strategy and Leadership
Lehrstuhl für Digital Marketing (Prof. Meißner) (TUM Campus Heilbronn)