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- Title:
Marketing Research Using Multimedia Technologies
- Document type:
- Buchbeitrag
- Author(s):
- Meißner, Martin; Scholz, Sören W.; Wagner, Ralf
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Book title:
- Encyclopedia of Multimedia Technology and Networking, Second Edition
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- IGI Global
- Year:
- 2009
- Pages:
- 880-886
- DOI:
- doi:10.4018/978-1-60566-014-1.ch120
- Key publication:
- Nein
- Peer reviewed:
- ja
- Commissioned:
- not commissioned
- Category:
- research
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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