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- Document type:
- Konferenzbeitrag
- Author(s):
- Hentschel, T.; Horvath, L.; Peus, C.; Sczesny, S.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Title:
- Raising Women's Interest in Entrepreneurship-Effects of Images and Language in Advertisements
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- Academy of Management Proceedings
- Congress (additional information):
- Atlanta, Georgia, USA
- Year:
- 2017
- Month:
- Jan
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Technology:
- Ja
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Ja
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