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Document type:
Konferenzbeitrag 
Author(s):
Hentschel, T.; Horvath, L.; Peus, C.; Sczesny, S. 
Non-TUM Co-author(s):
ja 
Cooperation:
international 
Title:
Raising Women's Interest in Entrepreneurship-Effects of Images and Language in Advertisements 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
Academy of Management Proceedings 
Congress (additional information):
Atlanta, Georgia, USA 
Year:
2017 
Month:
Jan 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Interdisciplinarity:
Nein 
Mission statement:
Ethics and Sustainability:
Nein