The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments

Document type:: Zeitschriftenaufsatz
Author(s):: Nishikawa, H.; Schreier, M.; Fuchs, C.; Ogawa, S.
Non-TUM Co-author(s):: ja
Cooperation:: international
Title:: The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments
Intellectual Contribution:: Discipline-based Research
Journal title:: Journal of Marketing Research
Journal listet in FT50 ranking:: Journal of Marketing Research
Year:: 2017
Journal volume:: 54
Journal issue:: 5
Pages contribution:: 525-539
Fulltext / DOI:: doi:10.1509/jmr.15.0244
Judgement review:: 0
Key publication:: Ja
Peer reviewed:: Ja
International:: Ja
Book review:: Nein
Commissioned:: not commissioned
Professional Journal:: Nein
Interdisciplinarity:: Ja
Mission statement:: ;
Ethics and Sustainability:: Nein
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