Login
- Title:
Measuring interactive remote service acceptance – a quantitative study on B2B-Service adoption
- Document type:
- Konferenzbeitrag
- Contribution type:
- Textbeitrag / Aufsatz
- Author(s):
- Wünderlich, N.; v. Wangenheim, F.
- Book / Congress title:
- American Marketing Association (AMA) Summer Educator’s Conference
- Congress city:
- Chicago
- Year:
- 2009
BibTeX