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- Title:
Keep it personal! – New service developments and their impact on customer relationships
- Document type:
- Konferenzbeitrag
- Contribution type:
- Textbeitrag / Aufsatz
- Author(s):
- Scherer, A.; Wünderlich, N.; v. Wangenheim, F.
- Book / Congress title:
- American Marketing Association (AMA) Winter Educator’s Conference
- Congress city:
- Austin
- Year:
- 2011
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