Customer service centers today play an important role in the communication on a symbolical level between business and customer. This work is concerned with the historical changes in vehicle handover towards the current holistic and emotional presentation of the vehicle and the company. For this purpose, social and architectural conditions as well as communication- and socio-scientific theories are employed. Hypotheses concerning an iconic use of cars and the application and active utilization of architecture as a medium are transferred to selected customer centers and analyzed empirically and qualitatively. The result is the classification of customer service centers as a successful symbolic means of communication.
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Customer service centers today play an important role in the communication on a symbolical level between business and customer. This work is concerned with the historical changes in vehicle handover towards the current holistic and emotional presentation of the vehicle and the company. For this purpose, social and architectural conditions as well as communication- and socio-scientific theories are employed. Hypotheses concerning an iconic use of cars and the application and active utilization of...
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