Within the innovation process the phase of product planning plays an important role in order to deduce consistent product proposals to be developed and produced by the company. Demands and corresponding product goals as well as trends concerning future solutions have to be anticipated and systematically analysed and opposed in order to place products accepted by customers and at the same time deliverable by the company. Thereby, early identification of goal interrelations and goal conflicts which arise by applying certain product concepts is essential. This paper therefore provides a graph- and matrix-based approach by considering product functions to link product goals among each other via solution elements and respective characterising parameters. The approach focuses further on an integrated lifecycle perspective in order to consider company, market and environmental demands and potentials from the phases of developing and producing until the phases of using and disposing products.     «

Within the innovation process the phase of product planning plays an important role in order to deduce consistent product proposals to be developed and produced by the company. Demands and corresponding product goals as well as trends concerning future solutions have to be anticipated and systematically analysed and opposed in order to place products accepted by customers and at the same time deliverable by the company. Thereby, early identification of goal interrelations and goal conflicts whic...     »