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Document type:
Zeitschriftenaufsatz 
Author(s):
Danner, Hannah; Menapace, Luisa 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Using Online Comments to Explore Consumer Beliefs Regarding Organic Food in German-Speaking Countries and the United States 
Abstract:
Consumer beliefs play an important role in explaining consumer behavior. This exploratory study aims at building an inventory of consumer beliefs about organic food. To reach this objective, we conducted a content analysis of online comments about organic food posted on news websites and forums in German-speaking countries (n=1,094) and the United States (n=1,069). Such user-generated content has emerged as an abundant source of insight for consumer research, although very little has been exploi...    »
 
Keywords:
Consumer beliefsorganic foodsocial mediacontent analysis 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Food Quality and Preference 
Journal listet in FT50 ranking:
nein 
Year:
2020 
Year / month:
2020-02 
Pages contribution:
103912 
Publisher:
Elsevier BV 
E-ISSN:
0950-3293 
Date of publication:
01.02.2020 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja 
Interdisciplinarity:
Nein 
Mission statement:
Ethics and Sustainability:
Nein