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Dokumenttyp:
Zeitschriftenaufsatz 
Autor(en):
Kautz, Fabian; Schaffrath, Michael; Gang, Alex C. 
Titel:
Identifying the Different Approaches in Use of Social Media Outlets: A Case Study of German Professional Sport Teams 
Abstract:
The sport industry has long used social media as an effective instrument of communication. In the framework of the current study, a content analysis investigated how professional sport clubs in Germany use Facebook and Twitter. The study covers the entire 2015–16 season, which was illustrated via selectively choosing 2 weeks for data analysis; four clubs each from basketball, ice hockey, football, and handball were collected as a sample. All Facebook posts and Twitter tweets published by the 16...    »
 
Stichworte:
Facebook, Twitter, sport industry, social media, communication 
Dewey Dezimalklassifikation:
050 Zeitschriften, fortlaufende Sammelwerke; 300 Sozialwissenschaften, Soziologie; 790 Sport, Spiele, Unterhaltung 
Zeitschriftentitel:
International Journal of Sport Communication 
Jahr:
2020 
Band / Volume:
13 
Jahr / Monat:
2020-06 
Quartal:
2. Quartal 
Monat:
Jun 
Heft / Issue:
Seitenangaben Beitrag:
239-261 
Reviewed:
ja 
Sprache:
en 
Volltext / DOI:
Verlag / Institution:
Human Kinetics 
Print-ISSN:
1936-3915 
E-ISSN:
1936-39151936-3907 
Scimago-Quartil:
Q3 
Status:
Verlagsversion / published 
Publikationsdatum:
01.06.2020 
Semester:
SS 20 
TUM Einrichtung:
Arbeitsbereich für Medien und Kommunikation 
Format:
Text 
Eingabe:
08.06.2020 
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