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Document type:
Konferenzbeitrag 
Author(s):
Schreieck, Maximilian; Wiesche, Manuel; Kude, Thomas; Krcmar Helmut 
Non-TUM Co-author(s):
ja 
Cooperation:
international 
Title:
Shifting to the Cloud – How SAP’s Partners Cope with the Change 
Abstract:
With the advance of cloud technology, enterprise software vendors have introduced software platforms to facilitate third-party contributions to their ecosystems. This shift towards cloud-based software platforms af-fects ecosystem partners who have to adopt the new technologies, rethink their business model, and change their sales strategies. To understand how partners cope with this change, we conducted an exploratory case study within SAP’s partner ecosystem after the intro-duction of a cloud-...    »
 
Book / Congress title:
52nd Hawaii International Conference on System Sciences (2019) 
Congress (additional information):
Maui, Hawaii, USA 
Year:
2019 
Mission statement: