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Dokumenttyp:
Zeitschriftenaufsatz 
Autor(en):
Belz, F. M.; Baumbach, W. 
Nicht-TUM Koautoren:
ja 
Kooperation:
Titel:
Netnography as a Method of Lead User Identification 
Abstract:
Lead users are rare subjects, which are difficult to detect. In theory and practice, mass screening is the main method of lead user identification. It is a standardized, quantitative approach, based on screening a large number of potentially relevant users. Shortcomings of screening are low sample efficiency, high search costs and the reliance on the self-assessment of respondents. Thus, the elaboration of lead user identification methods is still a major challenge to researchers in the field. I...    »
 
Intellectual Contribution:
Discipline-based Research 
Zeitschriftentitel:
Creativity and Innovation Management 
Jahr:
2010 
Band / Volume:
19 
Heft / Issue:
Seitenangaben Beitrag:
304-313 
Print-ISSN:
0963-1690 
Hinweise:
V21pw Times Cited:3 Cited References Count:38 
Key publication:
Ja 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Ja