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- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Königstorfer, Jörg; Uhrich, Sebastian
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Title:
- Riding a rollercoaster: The dynamics of sports fans’ loyalty after promotion and relegation
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Marketing - Journal of Research and Management
- Year:
- 2009
- Journal volume:
- 31
- Journal issue:
- 2
- Pages contribution:
- 71-83
- Reviewed:
- ja
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
BibTeX