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Document type:
Zeitschriftenaufsatz 
Author(s):
Königstorfer, Jörg; Uhrich, Sebastian 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Riding a rollercoaster: The dynamics of sports fans’ loyalty after promotion and relegation 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Marketing - Journal of Research and Management 
Year:
2009 
Journal volume:
31 
Journal issue:
Pages contribution:
71-83 
Reviewed:
ja 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja