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- Document type:
- Konferenzbeitrag
- Author(s):
- Groeppel-Klein, Andrea; Koenigstorfer, Joerg; Strauß, David
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Title:
- Does Official Sponsoring of Major Sport Events Pay Off? Implicit and Explicit Effectiveness Measures for Official versus Non-Official Sponsors of the FIFA World Cup and the UEFA European Football Championship
- Pages contribution:
- 14-18
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- 39th European Marketing Academy Conference
- Congress (additional information):
- Kopenhagen, Dänemark
- Year:
- 2010
- Month:
- Jun
- Reviewed:
- ja
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
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