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Dokumenttyp:
Konferenzbeitrag 
Autor(en):
Groeppel-Klein, Andrea; Koenigstorfer, Joerg; Strauß, David 
Nicht-TUM Koautoren:
ja 
Kooperation:
national 
Titel:
Does Official Sponsoring of Major Sport Events Pay Off? Implicit and Explicit Effectiveness Measures for Official versus Non-Official Sponsors of the FIFA World Cup and the UEFA European Football Championship 
Seitenangaben Beitrag:
14-18 
Intellectual Contribution:
Discipline-based Research 
Kongress- / Buchtitel:
39th European Marketing Academy Conference 
Kongress / Zusatzinformationen:
Kopenhagen, Dänemark 
Jahr:
2010 
Monat:
Jun 
Reviewed:
ja 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Ja