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Document type:
Konferenzbeitrag 
Contribution type:
Vortrag / Präsentation 
Author(s):
Benedikt Seigner, Hana Milanov & Friderike Bruchmann 
Title:
Hunting for Likes: Legitimate Distinctiveness in the Context of Social Media 
Abstract:
New ventures face the paradox of striving to be simultaneously understood by audiences - and fitting into known institutional environments - yet maintaining their distinctiveness that makes the essence of their identity. While prior literature has highlighted the complexities of doing both at the same time, in the dynamic and instantaneous context of social media, any separation of the two narratives is not feasible. We study the extent to which independent vs. combined narratives containing con...    »
 
Book / Congress title:
38th Strategic Management Society Annual Conference 
Organization:
Strategic Management Society 
Date of congress:
22.-25.09.2018 
Year:
2018 
Reviewed:
ja 
Language:
en