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Author(s):
Okimoto, M. L.; Olaverri-Monreal, Cristina; Bengler, Klaus 
Title:
Usability Assessment in the Multicultural Approach 
Pages contribution:
89--94 
Abstract:
In order for products to be marketed successfully, product designs should accommodate users' cultural differences. Considering these aspects, various authors have already pointed out the need for studies in cultural usability. The main objective of this paper is to identify culture usability elements for product design. First, we have selected associate usability studies with culture, specifically for cases applied to product design. The next step is to identify variables and methods used in a c...    »
 
Editor:
Aaron, M. 
Book title:
Design, User Experience, and Usability. Health, Learning, Playing, Cultural, and Cross-Cultural User Experience 
Volume:
Part I 
Publisher:
Springer Berlin Heidelberg 
Publisher address:
Berlin, Heidelberg 
Year:
2013 
Print-ISBN:
978-3-642-39240-5 
Bookseries title:
Lecture Notes in Computer Science