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Document type:
Zeitschriftenaufsatz 
Author(s):
Scholl, Hans Jochen; Wang, Kai; Wang, Yuan; Woods, Grant; Xu, Donghe; Yao, Yaxing; Jurisch, Marlen; Krcmar, Helmut 
Non-TUM Co-author(s):
ja 
Cooperation:
international 
Title:
Top soccer teams in cyberspace: Online channels for services, communications, research, and sales 
Abstract:
For more than a decade, professional sports teams have mainly used their own websites as online vehicles in support of marketing efforts in services, communications, research and sales. Meanwhile, social media and mobile computing have been added to the mix of online as a response to raised service expectations and changing functional requirements for digital online presence and interaction, which has important implications for the marketing success of any professional team. We studied the cyber...    »
 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Journal of Marketing Analytics 
Journal listet in FT50 ranking:
nein 
Year:
2014 
Journal volume:
Month:
Juli 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisciplinarity:
Nein