Benutzer: Gast  Login
Dokumenttyp:
Zeitschriftenaufsatz 
Autor(en):
Scholl, Hans Jochen; Wang, Kai; Wang, Yuan; Woods, Grant; Xu, Donghe; Yao, Yaxing; Jurisch, Marlen; Krcmar, Helmut 
Nicht-TUM Koautoren:
ja 
Kooperation:
international 
Titel:
Top soccer teams in cyberspace: Online channels for services, communications, research, and sales 
Abstract:
For more than a decade, professional sports teams have mainly used their own websites as online vehicles in support of marketing efforts in services, communications, research and sales. Meanwhile, social media and mobile computing have been added to the mix of online as a response to raised service expectations and changing functional requirements for digital online presence and interaction, which has important implications for the marketing success of any professional team. We studied the cyber...    »
 
Intellectual Contribution:
Discipline-based Research 
Zeitschriftentitel:
Journal of Marketing Analytics 
Journal gelistet in FT50 Ranking:
nein 
Jahr:
2014 
Band / Volume:
Monat:
Juli 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisziplinarität:
Nein