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Document type:
Konferenzbeitrag 
Author(s):
Füller, Kathrin; Engel, Tobias; Benz, Maximilian; Goswami, Suparna; Krcmar, Helmut 
Non-TUM Co-author(s):
nein 
Cooperation:
national 
Title:
A matrix for selecting appropriate customer integration methods 
Abstract:
Integrating customers into innovation processes is gaining popularity to develop new products and services. While customer integration can be beneficial, firms lack a clear understanding on how to actually integrate customers. Based on a systematic literature review, we analyze different customer integration methods and provide a decision matrix considering innovation phases and organizational constraints. The proposed decision matrix supports practitioners in selecting customer integration meth...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
POMS International Conference 
Congress (additional information):
Singapore 
Year:
2014 
Month:
Jul 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisciplinarity:
Nein