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Dokumenttyp:
Konferenzbeitrag 
Autor(en):
Füller, Kathrin; Engel, Tobias; Benz, Maximilian; Goswami, Suparna; Krcmar, Helmut 
Nicht-TUM Koautoren:
nein 
Kooperation:
national 
Titel:
A matrix for selecting appropriate customer integration methods 
Abstract:
Integrating customers into innovation processes is gaining popularity to develop new products and services. While customer integration can be beneficial, firms lack a clear understanding on how to actually integrate customers. Based on a systematic literature review, we analyze different customer integration methods and provide a decision matrix considering innovation phases and organizational constraints. The proposed decision matrix supports practitioners in selecting customer integration meth...    »
 
Intellectual Contribution:
Discipline-based Research 
Kongress- / Buchtitel:
POMS International Conference 
Kongress / Zusatzinformationen:
Singapore 
Jahr:
2014 
Monat:
Jul 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisziplinarität:
Nein