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Document type:
Konferenzbeitrag 
Author(s):
Codita, R.; Belz, F. M. 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Product and Environmental Influences on Marketing-Mix Standardization: A Central Eastern European Perspective 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
AMA Winter Educators' Conference 
Congress (additional information):
New Orleans, USA 
Year:
2010 
Month:
Feb 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein