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Document type:
Zeitschriftenaufsatz 
Author(s):
Belz, F.M. 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Open Innovation, Mass Customization and Viral Marketing: Involvieren und integrieren Sie Ihre Kunden 
Intellectual Contribution:
Contribution to Practice 
Journal title:
Brauwelt 
Year:
2008 
Journal volume:
148 
Journal issue:
21/22 
Pages contribution:
590-591 
Key publication:
Nein 
Peer reviewed:
Nein 
International:
Nein 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja