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Document type:
Buch 
Author(s):
Belz, F.M.; Silvertant, S.; Füller, J.; Pobisch, J. 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Ideenwettbewerbe: Konsumenten involvieren - Ideen generieren - Lead Users identifizieren 
Publisher:
TU München Professur für BWL der Brau- und Lebensmittelindustrie 
Publisher address:
München 
Year:
2009 
Intellectual Contribution:
Contribution to Practice 
Key publication:
Nein 
Peer reviewed:
nein 
International:
Nein 
commissioned:
not commissioned 
Category:
textbook