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Document type:
Konferenzbeitrag 
Author(s):
Uhrich, Sebastian, Joerg Koenigstorfer, and Andrea Groeppel-Klein 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
CSR Wins the Cup – How Social Activities Leverage Commercial Sponsorships 
Intellectual Contribution:
Contribution to Practice 
Book / Congress title:
Association for Consumer Research 
Congress (additional information):
Vancouver 
Volume:
39 
Year:
2012 
Month:
Oct 
Bookseries title:
Advances in Consumer Research 
Key publication:
Nein 
Peer reviewed:
Nein 
International:
Ja 
Book review:
Ja 
Commissioned:
not commissioned 
Interdisciplinarity:
Ja 
Mission statement:
Health, Nutrition 
Ethics and Sustainability:
Ja