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Document type:
Konferenzbeitrag 
Author(s):
Ronny Reinhardt 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
The Limits of Mass Customization: Why highly Involved and Loyal Users are Less Likely to Purchase Self-Designed Products 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
24th Innovation and Product Development Management Conference (IPDMC) 
Congress (additional information):
Reykjavik 
Year:
2017 
Month:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Interdisciplinarity:
Ja 
Mission statement:
Ethics and Sustainability:
Nein