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Document type:
Konferenzbeitrag 
Author(s):
Füller, K.; Ramanath, R.; Böhm, M.; Krcmar, H. 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Decision Support for the Selection of Appropriate Customer Integration Methods 
Pages contribution:
1360-1374 
Abstract:
Co-creating innovations with external stakeholders, such as custom-ers, is gaining popularity among companies as a way to address the competitive and market pressures they face. To this end, research has brought forward a no-table number of customer integration methods. The selection of a particular method is governed by various organizational constraints; there is, however, a paucity of research providing decision support for practitioners in terms of when to use which customer integration met...    »
 
Keywords:
Open innovation, customer integration methods, decision support system, design science research 
Intellectual Contribution:
Discipline-based Research 
Editor:
Thomas. O.; Teuteberg, F. 
Book / Congress title:
Proceedings der 12. Internationalen Tagung Wirtschaftsinformatik (WI 2015) 
Congress (additional information):
Osnabrück, Deutschland 
Year:
2015 
Month:
Mar 
Key publication:
Ja 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja 
Interdisciplinarity:
Ja