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Dokumenttyp:
Konferenzbeitrag 
Autor(en):
Füller, Kathrin; Goswami, Suparna; Helmut, Krcmar 
Nicht-TUM Koautoren:
nein 
Kooperation:
national 
Titel:
Web-Based Customer Integration for Product Design: The Role of Hedonic vs Utilitarian Customer Experience 
Abstract:
Integrating customers into the innovation process is gaining popularity among companies as means of addressing competitive and market pressures. At the same time, companies are faced with the challenge of selecting appropriate customer integration methods to sustain customers? engagement and elicit contributions that are useful. We draw from previous research in consumer behaviour to identify customer experience as an important determinant of customers? overall participation in the design phase...    »
 
Intellectual Contribution:
Discipline-based Research 
Kongress- / Buchtitel:
Twenty Second European Conference on Information Systems (ECIS) 
Kongress / Zusatzinformationen:
Tel Aviv 
Jahr:
2014 
Monat:
Jan 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisziplinarität:
Nein