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- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Belz, F.M.; Silvertant, S.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Title:
- Aktive Kundenbindung. Mit Kundenintegration den Innovationserfolg sichern
- Intellectual Contribution:
- Contribution to Practice
- Journal title:
- Brauindustrie
- Year:
- 2007
- Journal volume:
- 11
- Pages contribution:
- 118-120
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Nein
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
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