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- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Koenigstorfer, Joerg; Groeppel-Klein, Andrea; Kamm, Friederike
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Titel:
- Green Wave for Healthy Shopping? The Influence of Traffic Light Colour-Coded versus Monochrome Front-of-Pack Nutrition Information on Consumers' Food Choices
- Seitenangaben Beitrag:
- 14-18
- Intellectual Contribution:
- Discipline-based Research
- Kongress- / Buchtitel:
- 39th European Marketing Academy Conference
- Kongress / Zusatzinformationen:
- Kopenhagen, Dänemark
- Jahr:
- 2010
- Monat:
- Jun
- Reviewed:
- ja
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Ja
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