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- Document type:
- Konferenzbeitrag
- Author(s):
- Abou Nabout, Nadia; Skiera, Bernd
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Title:
- Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising
- Intellectual Contribution:
- Contribution to Practice
- Book / Congress title:
- Proceedings of the 32nd INFORMS Marketing Science Conference
- Congress (additional information):
- Colonge
- Year:
- 2010
- Month:
- Jun
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Nein
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
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