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Document type:
Konferenzbeitrag 
Author(s):
Abou Nabout, Nadia; Skiera, Bernd 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising 
Intellectual Contribution:
Contribution to Practice 
Book / Congress title:
Proceedings of the 32nd INFORMS Marketing Science Conference 
Congress (additional information):
Colonge 
Year:
2010 
Month:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Nein 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein