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Autor(en):
Maurer, M.; Pulm, U.; Lindemann, U. 
Titel:
A process model for designing fuzzy product structures 
Seitenangaben Beitrag:
383-388. 
Abstract:
The strategy of mass customization is a current approach in industrial production, based on e.g. steadily growing pressure of competition, partly saturation of conventional markets, and increasing globalization. Nowadays, customers can easily achieve information on competing products, their quality and prices, and they are no longer limited to local product offers. The approach of mass customization tries to satisfy each customer with his individual designed product and integrates customers in t...    »
 
Stichworte:
Product model; structure planning; mass customization 
Kongress- / Buchtitel:
8th International Design Conference DESIGN 2004 
Kongress / Zusatzinformationen:
18.-21.05.2004 
Jahr:
2004 
Sprache:
en