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Autor(en):
Baumberger, C.; Braun, B.; Lindemann, U.; Maurer, M. 
Titel:
Strategic diversification by network portfolio analysis 
Seitenangaben Beitrag:
177-184. 
Abstract:
Today enterprises continuously have to come out with new products to retain competitiveness and to ensure sustainable growth. The competitive environment is characterised by global competition, increasing innovation dynamic, and shortened product life time. In the contribution a method shall be presented, which was developed to help SMEs finding new product ideas in a systematic but still comparatively short way. By the method of network portfolio analysis a strategy of synergetic diversificatio...    »
 
Stichworte:
strategic product planning; product portfolio management; Design Structure Matrix 
Herausgeber:
Marjanovic, D. 
Kongress- / Buchtitel:
9th International Design Conference DESIGN 2006 
Kongress / Zusatzinformationen:
15.-18.05.2006 
Verlag / Institution:
Institution of Engineering Designers 
Verlagsort:
Glasgow 
Jahr:
2006