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Author(s):
Hepperle, Clemens; Langer, Stefan; Scherer, Anne; Schwetz, Philipp; Lindemann, Udo 
Title:
Consideration of factors influencing the time of launching new products 
Pages contribution:
1099-1108 
Abstract:
This article is embedded in the context of researching cycle management of innovation processes and in particular addresses the cycle of launching new products with the goal of increasing the planning reliability. Manifold factors along the product lifecycle – possibly influencing the market launch intentionally or unintentionally – have been identified based on existing literature in innovation management and literature dealing with the customer’s technology acceptance. The identified factors a...    »
 
Keywords:
Innovation; Strategic Planning; Temporal Behavior 
Editor:
Marjanovic D., Štorga M.; Pavkovic N., N.; Bojcetic 
Book / Congress title:
11th International Design Conference DESIGN 2010 
Congress (additional information):
17.-20.05.2010 
Congress city:
Dubrovnik - Croatia 
Year:
2010 
Semester:
SS 10