User: Guest  Login
Document type:
Konferenzbeitrag 
Author(s):
Böttcher, Timo; Rickling, Lukas; Gmelch, Kristina Weking, Jörg; Krcmar, Helmut 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Towards the Digital Self-Renewal of Retail: The Generic Ecosystem of the Retail Industry 
Abstract:
E-commerce, digital platforms, and digital transformation (DT) pose major challenges to offline businesses in the retail industry. To offset the benefits of the data available to online businesses, stores must digitalize their stores and rethink their value proposition to customers. In a digitalized world, this value is no longer provided by single companies-leveraging a set of companies in the retail ecosystem to jointly create value is now necessary. Therefore, this research project provides a...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
16. International Conference on Wirtschaftsinformatik 
Congress (additional information):
Duisburg-Essen, Germany 
Year:
2021 
Month:
Mar 
Key publication:
Ja 
Peer reviewed:
Ja 
Commissioned:
commissioned by government agency 
Technology:
Ja 
Interdisciplinarity:
Nein 
Mission statement:
Ethics and Sustainability:
Nein 
versions