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Document type:
Konferenzbeitrag 
Author(s):
Lang, Michael; Wiesche, Manuel; Krcmar, Helmut 
Cooperation:
Title:
Explaining the Impfact of Cloud Assurance Seals on Customers’ Perceived Privacy 
Abstract:
Privacy concerns inhabit professional cloud adoption. Assurance seals resulting from a third-party cer-tification are frequently used from cloud service provider to provide privacy assurance for their cus-tomers. However, empirical findings on the effectiveness of assurance seals focusing on “who” issues those, even if customers also require the information why the assurance seal is valid and reliable. To fill this gap, we build on information integration theory and investigate the impact of cer...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
Twenty-Sixth European Conference on Information Systems (ECIS 2018) 
Congress (additional information):
Portsmouth, UK 
Year:
2018 
Month:
Jun 
Key publication:
Ja 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Mission statement: