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Dokumenttyp:
Zeitschriftenaufsatz 
Autor(en):
Fähling, Jens; Blohm, Ivo; Leimeister, Jan Marco; Krcmar, Helmut; Fischer, Jan 
Nicht-TUM Koautoren:
ja 
Kooperation:
national 
Titel:
Accelerating customer integration into innovation processes using Pico Jobs 
Abstract:
Crowdsourcing marketplaces emerged in the internet and enable the integration of customers in various tasks along the innovation process. Marketplaces such as Amazon?s Mechanical Turk install a member base for third parties, where they can offer small, highly structured paid tasks which can hardly be solved automatically with ICT which we call Pico Jobs. In this paper a new method for systematically utilizing the creative potential of the users of these marketplaces for new product development i...    »
 
Intellectual Contribution:
Discipline-based Research 
Zeitschriftentitel:
International Journal of Technology Marketing 
Jahr:
2011 
Band / Volume:
Seitenangaben Beitrag:
S. 130-147 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Nein