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Document type:
Konferenzbeitrag 
Author(s):
Kohlborn, Thomas; Luebeck, Christian; Korthaus, Axel; Fielt, Erwin; Rosemann, Michael; Riedl, Christoph; Krcmar, Helmut 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
How Relationships Can Be Utilized For Service Bundling 
Abstract:
The phenomenon of organizations offering service bundles can typically be observed in dynamic markets with heterogeneous customer demand. Available literature broaching the issue of service bundling covers strategic considerations for organizations related to their respective market position as well as their pricing options for different bundle configurations. However, little guidance can be found regarding the identification of potential bundle candidates and the actual process of bundling. In...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
16th Americas Conference on Information Systems 
Congress (additional information):
Lima, Peru 
Year:
2010 
Month:
Aug 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein