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Document type:
Konferenzbeitrag 
Author(s):
Kohlborn, Thomas; Luebeck, Christian; Korthaus, Axel; Fielt, Erwin; Rosemann, Michael; Riedl, Christoph; Krcmar, Helmut 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Conceptualizing a Bottom-up Approach to Service Bundling 
Abstract:
Abstract. Offering service bundles to the market is a promising option for service providers to strengthen their competitive advantages, cope with dynamic market conditions and deal with heterogeneous consumer demand. Although the expected positive effects of bundling strategies and pricing considerations for bundles are covered well by the available literature, limited guidance can be found regarding the identification of potential bundle candidates and the actual process of bundling. The contr...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
22nd International Conference on Advanced Information Systems Engineering (CAiSE'10) 
Congress (additional information):
Hammamet, Tunisia 
Year:
2010 
Month:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein