User: Guest  Login
Document type:
Konferenzbeitrag 
Author(s):
Müller, Sebastian; Goswami, Suparna; Krcmar, Helmut 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Monetizing Blogs: Revenue Streams of Individual Blogs 
Abstract:
The growing popularity of Web 2.0 applications and social computing has fuelled many interesting phenomena surrounding these technologies. This study examines the value creating potential of blogging ? one of the most popular Web 2.0 applications, from an individual blogger?s perspective. Drawing from previous research and recent practical developments, different revenue streams that bloggers can employ are identified. An empirical analysis of a selected sample of bloggers is used to assess how...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
Proceedings of the 19th European Conference on Information Systems (ECIS 2011) ICT and Sustainable Service Development 
Congress (additional information):
Helsinki, Finland 
Publisher:
Aalto University Helsinki 
Year:
2011 
Month:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein