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Dokumenttyp:
Konferenzbeitrag 
Autor(en):
Ronny Reinhardt 
Nicht-TUM Koautoren:
ja 
Kooperation:
national 
Titel:
The Limits of Mass Customization: Why highly Involved and Loyal Users are Less Likely to Purchase Self-Designed Products 
Intellectual Contribution:
Discipline-based Research 
Kongress- / Buchtitel:
24th Innovation and Product Development Management Conference (IPDMC) 
Kongress / Zusatzinformationen:
Reykjavik 
Jahr:
2017 
Monat:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Interdisziplinarität:
Ja 
Leitbild:
Ethics & Sustainability:
Nein