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Dokumenttyp:
Konferenzbeitrag
Kooperation:
national
Titel:
The Limits of Mass Customization: Why highly Involved and Loyal Users are Less Likely to Purchase Self-Designed Products
Intellectual Contribution:
Discipline-based Research
Kongress- / Buchtitel:
24th Innovation and Product Development Management Conference (IPDMC)
Kongress / Zusatzinformationen:
Reykjavik
Jahr:
2017
Monat:
Jun
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Interdisziplinarität:
Ja
Leitbild:
;
Ethics & Sustainability:
Nein
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