The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework

Document type:: Zeitschriftenaufsatz
Author(s):: Bourdin, David; Halkias, Georgios; Makri, Katerina
Title:: The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework
Journal title:: Journal of Business Research
Year:: 2021
Journal volume:: 137
Pages contribution:: 28-38
Fulltext / DOI:: doi:10.1016/j.jbusres.2021.08.020
Publisher:: Elsevier BV
E-ISSN:: 0148-2963
Date of publication:: 01.12.2021
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