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Document type:
Zeitschriftenaufsatz
Author(s):
Acar, Oguz A.; Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin
Title:
The Signal Value of Crowdfunded Products
Journal title:
Journal of Marketing Research
Year:
2021
Journal volume:
58
Journal issue:
4
Pages contribution:
644-661
Fulltext / DOI:
doi:10.1177/00222437211012451
Publisher:
SAGE Publications
E-ISSN:
0022-24371547-7193
Date of publication:
31.05.2021
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