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Document type:
Zeitschriftenaufsatz 
Author(s):
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin 
Non-TUM Co-author(s):
ja 
Cooperation:
international 
Title:
The psychological effects of empowerment strategies on consumers' product demand 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Journal of Marketing 
Journal listet in FT50 ranking:
Journal of Marketing 
Year:
2010 
Journal issue:
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisciplinarity:
Nein 
Mission statement:
Ethics and Sustainability:
Nein