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Document type:
Zeitschriftenaufsatz 
Author(s):
Hirsch, Stefan; Tiboldo, Giulia; Lopez, Rigoberto A. 
Non-TUM Co-author(s):
ja 
Cooperation:
international 
Title:
A tale of two Italian cities: brand-level milk demand and price competition 
Abstract:
We apply the BLP random coefficient logit model demand model to fluid milk sales data from two north-south Italian cities: Turin and Naples. By virtue of their location and socioeconomic differences, these cities provide a natural experiment for contrasting consumer choices and retail market power related to milk physical and marketing characteristics. Results reveal that, regardless of location, consumers negatively value price increases, fat content and ultra-high temperature (UHT) treatment....    »
 
Keywords:
Retail milk, demand analysis, market power, private label, Italy, BLP random coefficient logit model 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Applied Economics 
Journal listet in FT50 ranking:
nein 
Year:
2018 
Journal volume:
50 
Year / month:
2018-07 
Journal issue:
49 
Pages contribution:
1-14 
Publisher:
Informa UK Limited 
E-ISSN:
0003-68461466-4283 
Date of publication:
07.07.2018 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja 
Interdisciplinarity:
Nein 
Mission statement:
Ethics and Sustainability:
Nein