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- Document type:
- Konferenzbeitrag
- Author(s):
- Lucke, Sabrina, Joerg Koenigstorfer, and Angela Y. Lee
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Title:
- Rejecting the Person Leads to Rejecting the Message: Extending the Theory of Psychological Reactance
- Intellectual Contribution:
- Contribution to Practice
- Book / Congress title:
- 46th European Marketing Academy Conference
- Congress (additional information):
- Groningen
- Year:
- 2017
- Month:
- May
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Interdisciplinarity:
- Ja
- Mission statement:
- Communication, Information
- Ethics and Sustainability:
- Ja
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